Technology Deals

Search for tech skills ads increased 47% in five years

Advertising space has increased the demand for professionals with technological skills by 47% in the last five years, while creative skills have decreased by 17% in the same period. The data is from the LinkedIn social network.

  • What is Linkedin used for?
  • How to use LinkedIn

According to the study, from 2015 to 2021 the ratio of hired creative positions to technical ones increased by 25%. Finally, advertising lost 5,5% more people than it gained in the period, pointing to concerns about this market in the coming years.

For Ana Moises, director of marketing solutions at LinkedIn, on a superficial reading, the data does not say much, but it does point to a path of increasing technology in a sector that has historically always depended on human creativity.

Follow us on Instagram: follow our behind the scenes, talk to our team, ask your questions and find out first-hand what's coming at TecnoBreak.

LinkedIn data points to falling demand for creative skills in advertising (Image: Playback/Unsplash)

“This flow of talent and demand for skills leaves a very clear message: the advertising market is investing and giving more and more space to digital and technological transformations. Creativity is still a fundamental part, but now it needs to be complemented with other skills”, she says.

“The advertising industry needs to focus its efforts on winning over the next generation of talent. This is a market that has been changing over the years, bringing several new tools and ways of practicing the profession. Social networks are the main ones, an environment that the new generations dominate almost naturally and can be one of the great attractions to arouse the interest of these young people in this career”, says Moisés.

Read the article about TecnoBreak.

Trend in TecnoBreak:

  • iPhone 14 Pro: Leaked prices indicate an increase due to new components
  • 9 Marvel and DC Post-Credits Scenes That Went Nowhere
  • China releases new photos of Mars
  • Lenovo Legion Y70 has visual and technical specifications revealed
  • How is Zolgensma applied, the most expensive drug in the world, valued at R$ 6,5 million?

Tommy Banks
We will be happy to hear what you think

leave a reply

TechnoBreak | Offers and Reviews
Enable registration in settings - general
Shopping cart