Hōʻike ka haʻawina ua ʻoi aku ma mua o 500 mau māka i haʻalele i ka mākeke kelepona mai 2017

Ua hōʻike ʻia kahi hōʻike hou mai ka hui kūkākūkā ʻo Counterpoint Research i ka kūlana paʻakikī i ka mākeke kelepona honua i nā makahiki i hala iho nei, me ka hoʻokūkū paʻakikī a me nā pilikia he nui e noho i ka heihei.

Wahi a kaʻimi noiʻi, aneane 500 hui i haʻalele i ka mākeke ma waena o 2017 a 2023, ua hoemi i kona nui i elua hapakolu mai ka hoomaka ana o ka loiloi. ʻO ia hoʻi "ʻO" 250 mau hui e hoʻomau i ke kūʻai aku i nā keleponaa aneane pālua ia helu i haʻalele i ka māhele.

ʻO ka hapa nui o nā hui i pani i ko lākou mau puka a haʻalele paha i ka māhele kelepona he āpana, ʻo ia hoʻi, ikaika lākou i nā wahi kikoʻī wale nō, me kā lākou hana ponoʻī a hoʻohana paha i nā mea hoʻohana kokoke i hoʻohana ʻia, hana ʻia e nā hoa a hoʻololi hou ʻia i ke kaʻina hana i kapa ʻia. Lepili keʻokeʻo.

Eia nō naʻe, aia kekahi mau inoa e pili ana i ka papa inoa: ua haʻalele ka South Korea LG i ka māhele ma 2021 ma hope o nā makahiki i ka mākeke. Eia kekahi, ua pani ʻia nā hana kelepona mai Micromax (India), Meizu, Meitu, Gionee a me Coolpad (Kina), a me Kyocera a me NEC ma Iapana.

ʻO ka lilo ʻana i ʻoihana ikaika, ʻo ia hoʻi ka loaʻa ʻana o ka nui o nā kūʻai i hoʻopaʻa ʻia i nā makahiki o ka hoʻokolokolo ʻana, ʻo ia hoʻi, nā hui i hoʻomaha, i hoʻomaha i ka kūʻai ʻana ma ka ʻāpana a i ʻole ka hōʻike wale ʻana i kēia ʻike, ua waiho pū ʻia. ʻAʻole pū ka hōʻike i ka mākeke no nā kelepona maʻamau a i ʻole nā ​​​​mea hiki ke hoʻohana.

No ke aha i hāʻule nui ai ka mākeke kelepona paʻa?

Wahi a ka hōʻike, ma waena o 2020 a me 2021, ʻo ka ʻO ka maʻi maʻi COVID-19 a ʻo ka pilikia o ka ʻoihana hana nā kumu i alakaʻi nui ʻia i ka pani ʻana o nā ʻoihana. I kēia mau makahiki ʻelua, ua pani ʻia ma mua o 200 mau hui.

I kēia mau lā, ʻokoʻa nā kumu: pilikia honua ma ka māhele ke hoʻomau nei, i kēia manawa ma muli o ke kūʻai haʻahaʻa a me ke kūlana o ka maopopo ʻole i ka hoʻokele waiwai, me ka hoʻonui i nā kumukūʻai no ka mālama ʻana i nā hana hiki ke make i nā lama liʻiliʻi.

Eia kekahi, ʻo kēia mau ʻoihana ʻAʻohe o lākou kālā e hoʻokomo i ke kālepa a i ʻole ka noiʻi a me ka hoʻomohala ʻana (R&D), ka mea e hoʻonui wale i kona ʻokoʻa me nā pilikua o ka ʻāpana. ʻO ka hoʻohui ʻana o nā ʻoihana Kina maʻalahi akā i kūkulu ʻia he mea ʻokoʻa i kēia hihia: nā inoa like Xiaomi, fter Es vivoma waho aʻe o kāna mau subbrands a me nā hui.

I mea e ʻoi aku ka maikaʻi, ʻike ʻo Counterpoint i ka hāʻule ʻana o ka mākeke kelepona paʻa i 2023 hiki ke ʻoi aku ka ʻino no nā hōʻailona kūloko. I kēia manawa, ma kahi o 90% o kēia mau ʻoihana liʻiliʻi ʻaʻole i ʻoi aku ma mua o 100.000 mau ʻāpana i kūʻai ʻia i kēia makahiki, hiki ke alakaʻi i nā pani hou aʻe.

Puna: Counterpoint Research