Kūʻai ʻenehana

Ke kūʻai kūʻai 'ana

ʻIke ʻoe i ka mōʻaukala o ke kālepa uila? Aia i kēlā me kēia lā i ke ola o nā tausani o ka poʻe, ʻike ʻia ka hoʻomohala ʻana o ke kālepa uila, akā pono nā makahiki he nui o ka hoʻomaʻamaʻa a me ka hemolele.

Ma hope o nā mea a pau, ua ulu nui kēia ʻano, i hānau ʻia ma waena o 60s ma ʻAmelika Hui Pū ʻIa, i nā makahiki he ʻumi a me hoʻokahi haneli.

No ke kōkua ʻana iā ʻoe e aʻo e pili ana i nā hale kūʻai virtual a puni ka honua a pehea i hiki mai ai, ua hoʻomākaukau ʻo TecnoBreak i kahi ʻatikala piha e pili ana i ka mōʻaukala o ka e-commerce.

E heluhelu a ʻike pehea a me ke kumu i puka mai ai ka eCommerce e hoʻololi i ke ʻano o nā mea kūʻai aku o nā makahiki āpau!

He aha ke kālepa uila?

Ma mua o ka mākaʻikaʻi ʻana i ka wā kahiko o ke kālepa uila a ʻike i ke ʻano o ka hiki ʻana mai, e hoʻomaopopo pono kākou i ke ʻano o kēia kālepa uila, i ulu nui ʻia i waena o nā mea kūʻai aku ma nā ʻāpana like ʻole.

ʻIke ʻoe i ka wā e hoʻohana ana ʻoe i kāu kelepona a i ʻole kamepiula a loaʻa kahi huahana āu e makemake ai e kūʻai, ma ke kaomi ʻana iā ia e alakaʻi ʻia ʻoe i kahi ʻaoʻao i loko o kahi hale kūʻai virtual. ʻO kēia ka e-commerce!

ʻO ka mōʻaukala o ke kālepa uila: ka ulu ʻana o ka modality

ʻO ia hoʻi, ke hana ʻia ke kaʻina hana o ke kūʻai ʻana a me ke kūʻai ʻana i nā huahana me ka uila. Loaʻa kēia mau polokalamu kelepona a me ka Pūnaewele. Ma kēia ala, hiki ke loaʻa nā hale kūʻai virtual ma nā wahi like ʻole a me nā hana i hana ʻia ma ka pūnaewele.

I ka manawa hea i puka mai ai ke kalepa uila?

E like me kā mākou i ʻōlelo ai ma ka hoʻomaka ʻana o ka ʻatikala, ua puka mai ke kālepa uila ma waena o 1960s ma United States. I ka hoʻomaka ʻana, ʻo kā lākou manaʻo nui ʻo ia ka hoʻololi ʻana i nā faila noi kauoha, ʻo ia hoʻi, e hōʻike wale ana i ka mea ʻoihana e makemake ana ka mea kūʻai aku e kauoha i kekahi huahana e kūʻai.

Ua ala mai ke ʻano i ka wā i hoʻomaka ai nā hui kelepona a me ka pūnaewele e hoʻohana i ka Electronic Data Interchange, a i ʻole ma kāna unuhi manuahi, Electronic Data Interchange. Ua manaʻo ʻia lākou e kaʻana like i nā faila a me nā palapala ʻoihana ma waena o nā ʻoihana.

No laila, me ka popularization o ka mea paahana, o ka oi aku ma waena o ka poʻe hana ponoʻī, i ka 90s elua kanaka pilikua hoʻomaka i ka hoihoi i loko o ka nenoaiu, Amazon a me eBay.

I ka manawa like, ua hana nā paepae e hoʻololi i ka e-commerce ma ʻAmelika Hui Pū ʻIa, e kau mau ana i ka mea kūʻai ma ke kikowaena o ka nānā. Eia kekahi, ʻoiaʻiʻo, ke kōkua ʻana i ka hoʻokumu ʻana i kekahi o nā hoʻolālā i hoʻohana ʻia a hiki i kēia lā!

Akā, i loko o nā makahiki a me ka holomua o nā kamepiula a me ka Pūnaewele i nā makahiki 90, ua hoʻomaka ka e-commerce e loaʻa i nā wahi hou aʻe ma nā ʻāina liʻiliʻi. No laila, i ka makahiki 1996, ua ʻike ʻia nā moʻolelo mua o nā hale kūʻai virtual ma Sepania.

Eia naʻe, ʻo ia wale nō me ka kūleʻa o Submarino, i ka makahiki 1999, ua hoʻāla nā mea kūʻai aku i kekahi hoihoi i ke kūʻai ʻana i nā puke ma ka pūnaewele, no ka laʻana.

ʻO nā moʻolelo e-commerce mua ma Sepania!

ʻO ka moʻolelo o ke kālepa uila ma ka ʻāina he mea hou loa ia, akā naʻe, i nā makahiki mua, ʻoiai i ka makahiki 1990, ʻaʻole maʻamau nā kelepona a me nā kamepiula i waena o nā Spaniards. No laila, hiki ke ʻōlelo ʻia ua hoʻomaka ka kūleʻa o nā kālepa uila i ke kenekulia XNUMX, me ka pūnaewele dial-up.

Eia naʻe, ʻaʻole hiki iā mākou ke poina i ka makahiki 1995, ua hoʻokumu ka mea kākau a me ka mea hoʻokele waiwai ʻo Jack London i ka Booknet. He paionia ka hale kūʻai puke ma ka Spanish e-commerce a ʻaʻa hoʻi e hoʻohiki e kauoha i loko o 72 mau hola.

ʻO ka mōʻaukala o ke kālepa uila: ka ulu ʻana o ka modality

I ka makahiki 1999 ua kūʻai ʻia ka hale kūʻai a laila ua kapa ʻia ʻo Submarino. ʻO ka inoa kaulana a mākou i ʻike ai i kēia lā ma ke ʻano he ʻāpana o ka hui B2W, kahi hui o nā hui e-commerce like ʻole, e like me Lojas Americanas, Submarino a me Shoptime.

Eia kekahi, i ka makahiki hoʻokahi, ua puka mai nā mea pāʻani nui, ʻo ia hoʻi, nā mea hoʻolale kālā nui e hiki ke hana i nā panakō kikohoʻe a hiki i nā mea kūʻai ke uku maʻalahi.

ʻO Americanas.com a me Mercado Livre, no ka laʻana, ua manaʻo ʻia i kēia manawa ʻelua mau hale kūʻai e-commerce nui loa ma Latin America me nā mea pāʻani nui.

ʻO nā pono nui o ke kālepa uila i kēia manawa!

E noʻonoʻo i ka hopena o ke kenekulia XNUMX a me ka hoʻomaka ʻana o ke kenekulia XNUMX, inā hiki i kahi mea hou e like me ka Pūnaewele ke hāʻawi i nā pono he nui i nā mea kūʻai. ʻAe, ʻo ia kekahi o nā kumu i alakaʻi ai i ke kālepa uila e kūleʻa nui ʻia e like me ke ʻano ʻoihana i kēlā manawa.

Ma hope o nā mea a pau, ma waena o ka hoʻomohala ʻenehana a me nā hoʻomohala o ke kenekulia hou, ua maʻalahi ka loaʻa ʻana o nā hana uila, me nā kūʻai i hana ʻia 24/7.

Ma waho aʻe o ka nui o nā huahana a me nā lawelawe, hiki koke a maʻalahi hoʻi, ʻoiaʻiʻo, ʻo ka pōmaikaʻi nui loa no nā hale kūʻai e-commerce: hiki i ka honua!

Pehea ka ulu ʻana o ka e-commerce i nā makahiki?

ʻO ka manaʻolana nui no ka kūʻai ʻana ma ka pūnaewele ua lilo nā tausani o nā ʻoihana i ka panakalupa ma mua o ko lākou hele ʻana i ka honua virtual. No laila, me ka hū ʻana o ka "pūnaewele pūnaewele" i ka makahiki 1999, ʻaʻole maopopo i ka poʻe ʻoihana pehea e hoʻomaka ai e hoʻokomo i kēia ʻano hou.

Akā ʻelua mau makahiki ma hope mai, i ka makahiki 2001, ua hoʻolauna mua nā ʻenekini huli e like me Cadê, Yahoo, Altavista a me Google i nā hae hale kūʻai pūnaewele. I kēia makahiki, ua neʻe ka hale kūʻai kikohoʻe ma kahi o R $ 550 miliona ma Sepania.

I ka makahiki 2002, ua mālama ʻo Submarino i kahi kaulike ma waena o ka loaʻa kālā a me nā lilo mai ke kūʻai aku ma ka pūnaewele, i lilo i kumu hoʻohālike no ka ulu ʻana o nā ʻoihana uila ʻē aʻe ma ka ʻāina.

ʻO ka hōʻoia o kēia, ʻo ia ka makahiki aʻe, ma 2003, ʻo Gol ka hui mua e kūʻai aku i nā tiketi mokulele ma ka pūnaewele. I kēlā makahiki hoʻokahi, hānau ʻia ʻelua inoa nui ma ka e-commerce ma Sepania, ʻo Flores Online a me Netshoes.

No laila, i ka makahiki 2003, ʻo ka huli ʻana o nā hale kūʻai virtual Spanish he R $ 1,2 biliona. Ua hiki ke kūʻai aku ma kahi o 2,6 miliona mau mea kūʻai aku ma ka ʻāina.

He au hou no ke kalepa uila!

ʻElua mau makahiki ma hope mai, ua pālua ʻia nā helu e-commerce ma Sepania! ʻO kēia no ka mea, kokoke i hoʻokahi ʻumi makahiki ma hope o ka hoʻomaka ʻana o ka mōʻaukala o ke kālepa uila ma ʻaneʻi, i ka makahiki 2005, ua hōʻea ke ʻano i R $ 2,5 biliona ma ke kūʻai aku me ka huina o 4,6 miliona mau mea kūʻai aku ma ka pūnaewele.

A ʻaʻole i pau ka piʻi ʻana o nā kūʻai ecommerce! Ma 2006, ua ʻoi aku ke kūʻai aku o nā hale kūʻai pūnaewele ma ka ʻāina ma mua o nā manaʻo āpau a hiki i ka 76% ma ka ʻāpana, me ka huina o R $ 4,4 biliona a me 7 miliona mau mea kūʻai virtual.

No laila, ua hoʻomaka pū nā brand nui e like me Pernambucanas, Mabraraz, Boticário a me Sony e kūʻai aku ma ka Pūnaewele!

ʻO ka hoʻonui ʻana i ke kālepa uila i nā makahiki e hiki mai ana!

Me ka maikaʻi o ke kālepa uila ma 2006, ʻoi aku ka kiʻekiʻe o nā manaʻolana no nā makahiki e hiki mai ana. No laila, i ka makahiki 2007, ua hoʻomaka ka decentralization o ke kālepa uila Spanish.

ʻO ka hoʻolaha a me ka ulu wikiwiki ʻana o nā loulou kākoʻo ʻia e Google i hiki ai i nā ʻoihana liʻiliʻi a me nā ʻoihana liʻiliʻi ke hoʻomaka pū i ka hoʻopukapuka kālā i nā ʻōlelo aʻoaʻo nui no ka e-commerce a me nā hoʻolālā kūʻai kikohoʻe. ʻO ka hopena, ua hoʻomaka lākou e hoʻokūkū ma kahi kūlana kūlike me nā inoa nui ma ka mākeke.

No laila, i ka makahiki 2007, ua hōʻea ka loaʻa kālā e-commerce ma ka ʻāina i R $ 6,3 biliona, me 9,5 miliona mau mea kūʻai.

Akā ʻaʻole i pau ka ulu ʻana ma laila! ʻO ka makahiki aʻe i lawe mai i nā mea kupanaha i ka mōʻaukala o ke kālepa uila. ʻO ia no ka mea, i ka makahiki 2008, ua hoʻomaka ka hanana kaiapili ma Sepania! No laila, hoʻohana nā hale kūʻai virtual i ka hoʻonui ʻana i nā kahawai e like me Facebook a me Twitter e hoʻolilo i nā hana e hoʻolaha i kā lākou huahana.

I kēia makahiki, hiki i ka loaʻa kālā e-commerce i R $ 8,2 biliona a, i ka hopena, ua hōʻea ʻo Sepania i ka hōʻailona o 10 miliona mau mea kūʻai aku. Hoʻokahi makahiki ma hope mai, i ka makahiki 2009, hōʻike nā helu e-commerce ma Sepania i R $10,5 biliona ma ka loaʻa kālā a me 17 miliona mau mea kūʻai pūnaewele!

ʻO ka ulu ʻana o ke kālepa uila i nā makahiki i hala!

A, ʻaʻole i makehewa, i loko o nā makahiki he ʻumi i hala aku nei ua hōʻike ʻia ke ʻano he 4% o ka nui o ka nui o nā hale kūʻai kūʻai, me ka hiki ke ulu i ka ʻāpana.

ʻO ka mobile, no ka laʻana, ua loaʻa i ka ikaika a me ka kaulana i nā hana uila. Eia kekahi, me ka holomua ʻenehana o nā makahiki he ʻumi i hala, ua ʻoi aku ka nui o ka hiki a me ka wikiwiki o nā hale kūʻai, e lanakila ana i nā miliona o nā mea kūʻai aku.

Me nā mea hou, ua hoʻomaka ka e-commerce e hoʻolilo i nā hoʻolālā e hāʻawi i nā uku, nā makana kūʻokoʻa a me nā pūnaewele me nā hoʻohālikelike kumukūʻai. ʻO ka hopena, ua ʻike nā mea kūʻai ʻōpio i nā pōmaikaʻi hou aʻe mai ke kūʻai ʻana ma ka pūnaewele.
He ʻumi makahiki hou no ka mōʻaukala o ke kālepa uila!

I ka makahiki 2010, me ka hoʻonui ʻana o ka e-commerce ma ke kelepona hele, ke hoʻomau nei nā kūʻai pūnaewele e ulu nui i ka ʻāina. No laila, ʻo ka helu pili kālā i ka makahiki 2011 he R $ 18,7 biliona i ulu a kokoke i 62 biliona ma 2019.

Eia kekahi, ma 2020, e like me ka MCC-ENET index, ua ulu ka e-commerce Spanish e 73,88%. ʻO ka ulu ʻana o 53,83% i hoʻohālikelike ʻia me 2019. Pono e hoʻomanaʻo ʻia kēia piʻi ʻana ma muli o ka hele ʻana o ka nohona ma ke ʻano he ʻano pale o COVID-19.

No ka hoʻopau ʻana, ua hoʻonui ʻia kekahi mau ʻatikala a me nā ʻāpana i ka helu o nā mea kūʻai aku a me nā mea hoʻokipa. Ma ka moʻomanaʻo FG Agency e ʻike ʻoe i kahi ʻatikala kūikawā ma nā huahana kūʻai maikaʻi loa 10 i ka wā maʻi maʻi coronavirus hou!

ʻO ka wā e hiki mai ana o ke kālepa uila ma Sepania!

Hoʻokahi mea ʻoiaʻiʻo, ʻo ka mōʻaukala o ka e-commerce ke ulu nui nei e hana! Ma hope o nā mea a pau, paʻa nā mea ʻenehana i nā manaʻolana a me nā pilikia e pono ai nā ʻoihana mai nā ʻāpana like ʻole e mākaukau.

Ma ia ʻano, ʻo kekahi o nā hoʻololi nui i lawe ʻia e ka hoʻomohala ʻana o ke kālepa uila iā mākou, me ke kānalua ʻole, ke kūʻai ʻana ma o nā kauoha leo a me ka naʻauao hana. ʻO ia no ka mea he ulu kēia ʻaʻohe palena a he mea pono e makaʻala i mea e hōʻoiaʻiʻo ai i ka neʻe ʻana a me ka hoʻomaʻamaʻa ʻana no nā kūlana ʻai like ʻole!

TechnoBreak | Hāʻawi a me nā loiloi
Logo
E kāhea i ke kau inoa ma ka hoʻonohonoho - ka ʻaha nui
Ke kūʻai kiʻi