Chii uye chinondibatsira sei? •Shandisa nharembozha

Nhasi zvakajairika kunzwa izwi rekuti bhizinesi modhi, kunyanya kana uri kufunga kutanga kambani. Zvisinei, izvi zvakanga zvisiri nguva dzose: kwemakore akawanda, izwi raishandiswa nenyanzvi dzakawanda pasina kubvumirana pane tsanangudzo yaro. Kusvikira mupi wezano anonzi Alexander Osterwalder, mune yake thesis yechiremba, akatanga kutsanangura chero bhizinesi modhi muchimiro chine mutauro wakajeka uye unowanikwa, bhizinesi modhi rondedzero🇧🇷

Ichi chisikwa chaAlexander chakatobatsira mamiriyoni evanhu pasi rose. Uye, kunyangwe akakurudzira iyi modhi pakupera kwedzidziso yake muna 2006, akapedza basa rake muna 2010 nekuvhurwa kwebhuku reBusiness Model Generation.

Gara neni kusvika pakupera kwechinyorwa chino sezvo ini ndichikuratidza maitiro ekugadzira canvas uye nei iyo Bhizinesi Model Canvas ichikubatsira iwe kuvaka yako app!

Chii chinonzi bhizinesi modhi canvas?

The business model framework bhizinesi modhi rondedzero) inzira inoonekwa yemashandiro anoita bhizinesi rako. Mune yechinyakare modhi, yakakamurwa kuita 9 zvikamu zvinovhara nzvimbo ina huru dzekushanda kwekambani. Ndiko kuti, vatengi, kupa, zvivakwa uye kugona kwemari.

Nekudaro, nekuvandudzwa muchimiro chehurongwa hwebhizinesi hunoitwa neSEBRAE yeMinas Gerais inonzi PNBOX, ikozvino pane zvikamu zvina zvakakamurwa kuita gumi nemana module. Aya ndiwo zvikamu: chikamu chemusika, dambudziko uye mhinduro, nzira dzekutengesa, uye pakupedzisira, mari. Kubva pane ichi chimiro, unogona kugadzira a bhizinesi modhi rondedzero zvakakwana zvakakwana.

Chimwe nechimwe chezvikamu izvi chinopindura mibvunzo yakakosha kubatsira kutsanangura bhizinesi:

  • Chikamu chemusika: kunaani?
  • Dambudziko uye Mhinduro - Chii?
  • Sales Channels - Sei?
  • Mari - yakawanda sei?

Iyo bhizinesi yemhando yehurongwa ingandibatsira sei?

Kutsanangura iyo bhizinesi modhi idanho rakakosha kune chero bhizinesi, saka nemaapps hazvina kusiyana, nekuti navo iwe unonzwisisa kuti bhizinesi rako rinogadzira sei kukosha kune vatengi vako. Naizvozvo, iyo bhizinesi modhi chimiro (inozivikanwawo se bhizinesi modhi rondedzero) inokwanisa kuzvibatanidza zvese pane peji rimwe.

Inokubatsira kuisa pfungwa pazvinhu zvakakosha.

Chero kambani inoda tsananguro yekuti zvigadzirwa zvayo zvichasvika sei kune vatengi vayo, kuronga kunoonekwa mu bhizinesi modhi rondedzero🇧🇷 Nenzira iyi, zvakare inokubatsira kuti unzwisise mukana wekukwikwidza kutanga bhizinesi rine pundutso, kwete chete kuburikidza nekugadzirwa kwezvinhu asiwo kuburikidza nedhizaini chaiyo yebhizinesi rako.

Inopa maonero akajeka ebhizinesi rako.

Inobatsira kunyora nhanho yega yega yekushandisa kwako, zvichiita kuti zvive nyore kuona bhizinesi uye zvingango shanduka paunenge uchienda. Panzvimbo pegwaro rine mapeji 100, ita kuti zvinhu zvose zviwanikwe zviri nyore mufuremu imwe uye nenzira yakanyatsorongeka! Izvo zvakare zvinoita kuti zvive nyore kutaurirana nechikwata chako, vanoisa mari, vadyidzani, uye vashandi kuti vasimbise chiono chako.

Isa mutengi pakati pebhizinesi rako modhi

Chimwe chezvikonzero chikuru kutanga-ups kutadza kushaikwa kwechigadzirwa chinoenderana nemusika wavo. Ndiko kuti, kambani inofunga kuti chigadzirwa chayo chakanakira niche yayo, zvisinei, haina kuvakwa nemutengi mupfungwa. "Ingoigadzira uye vatengi vachauya" ndiwo mantra inofa, kunyangwe ichitaurwa nevakawanda uye inofanira kusiiwa. Naizvozvo, iyo Bhizinesi Model Canvas inokumanikidza kuti ufunge kupfuura chigadzirwa.

Kana iwe uchifungidzira kuti uchatengesa sei chigadzirwa chako, rudzii rwezvinhu zvauchazoda, pamwe neakasiyana evatengi zvikamu zvaunogona kushandira, zvinhu zvinowedzera kujeka.

Inoderedza njodzi yekukundikana

Bhizinesi modhi bhodhi rinobatsira nematanho ekuuraya kuunza zano rako kumusika. Batanidza madotsi pakati pako kukosha kwechirevo + chikamu chemusika + mari inoyerera, ichiita kuti ive yakanaka yekupinda muhurongwa hwako hwekushambadzira, chirevo chekumisikidza, uye zano rekutengesa. Iwe uchave uine mukana pamusoro pevakwikwidzi vako vakanyudzwa mumapeji marefu ehurongwa hwebhizinesi.

Kunyangwe hurongwa hwese hwekugadzira Bhizinesi Model Canvas pakutanga hwakaitwa munzvimbo yezvidzidzo, inzira yakaedzwa uye yakaedzwa, kwete yekutanga chete, asiwo yemakambani makuru anoda kuvandudza.

Nespresso, kambani yeNestlé, muenzaniso wakanaka wemhando yakanaka yebhizinesi. Yakashandura chiso chekambani yekofi, kushandura bhizinesi rekutengesa (kutengesa kofi) mune imwe ine mari inodzokororwa (kutengesa macapsules evaridzi kuburikidza nematanho akananga).

Bhizinesi Model Canvas yeMaapplication

Iyo app musika ine nharo yakanyanya kukwikwidza kupfuura chero imwe. Gore negore, tinoona kusimuka uye kudonha kwemapurogiramu aipika kuti aizovapo nekusingaperi. Uye izvi zvinowanzoitika nekutarisa mabhizinesi emhando dzevatambi vakuru mumusika uye kuvatora semuenzaniso. Kureva, varatidze, shandura kukosha kwekutanga chirevo kuchinjika, kudzoreredza nzira yekuunza kukosha uye kugadzira chiitiko chitsva chose mubasa rinozivikanwa.

Kwanga kusina kujeka here? Dzikama! Tora Uber semuenzaniso: kana iwe waizogadzira dashboard yayo, yaizopedzisira yatarisa chinhu chakadai:

Kuve mukwikwidzi kuUber

Kana isu taizove mukwikwidzi kuUber, zvingave zvinonakidza kuchinja kukosha kwechirevo, kuwedzera mapoinzi senge:

Kune vatyairi:

  • Ongororo yehunyanzvi yemutyairi;
  • Mibairo yakakwirira kudarika makwikwi;
  • Vabate zvirinani pane Uber.

Zvevafambi:

  • Kuwedzera kuchengeteka;
  • Mutengo wemakwikwi;
  • Unique features;
  • Basa guru revatengi.

Nekuchinja nzira inounzwa nayo kukosha kweUber, takagadzira sevhisi yakafanana munzira dzakawanda, asi inotarisa pakukurukurirana kwakanaka uye rutsigiro kune mumwe wevabatsiri vayo vakakosha: vatyairi. Vamwe vakatevera nzira imwe chete uye vakakwanisa kusvika pakakwirira.

TikTok inogonawo kutorwa semuenzaniso. Izvo zvakafanana ne Instagram mune zvakawanda zvinhu. Nekudaro, izvo zvinopa kukosha ndezvekuti zvinoita kuti kugovera vhidhiyo kuve nyore.

Iyi pfungwa yekugovana nekukurumidza mavhidhiyo yaive nehunyanzvi zvekuti yakaburitsa izvo zvino zvinozivikanwa se "tiktokization yemanetiweki." Ndokunge, mamwe masocial network akawedzera kushandura maitiro avo ekutanga kuti aenderane nefomati yakapihwa naTikTok.

Imhaka yekuti, kusvika nguva pfupi yadarika, Instagram yaive nezvemifananidzo; nepo TikTok yanga yatotarisa chete pamavhidhiyo. Kutora chikamu mariri kunokonzerwa nekukosha kweiyi audiovisual content, sezvo inosvika kune vateereri vanotarisirwa: vechidiki.

Saka ese ari maviri masocial network akafanana kunze kwezvose izvo. Mune mamwe mazwi, mutsara wokuti "hapana chakasikwa, zvinhu zvose zvinoteererwa" zvinogona kutorwa sechokwadi, asi nekuchinja kusina kujeka: zvose zvinogadzirisa! Nenzira imwechete iyo Instagram yakachinjira kune ichi chinodiwa chekukurumidza mavhidhiyo. Tinodzidza kuita izvi here? Ramba uchiverenga!

Nzira yekupedzisa Bhizinesi Model Canvas?

Iyo bhizinesi modhi dashboard inogona kupedzwa pamwe chete kana pachivande. Saka rangarira: Kana iwe uchida kugadzira chiitiko chemutengi, chipedze muhurongwa hwakanyorwa pazasi zvichibva paPNBOX:

Chikamu chemusika

Tanga nekufunga kuti wauchazotengesera ani. Kutsanangura niche yako yakanaka kwete kungova nevateereri, asiwo kutsanangura bhizinesi rekushandisa kwekushandisa kwako kubva mumaziso evanozoshandisa.

chizvarwa chehunhu

Nzwisisa uye tsanangura kuti munhu wako ndiani. Ndeapi mararamiro, maitiro, zvinonaka, hunhu, nzvimbo dzaunoenda, aya maitiro achakubatsira iwe kunzwisisa zviri nani wauri kugadzira chigadzirwa.

mutengi rwendo

Ino ndiyo nguva yauchaongorora nzira uye nguva umo mutengi wako anodyidzana nekambani yako. Nenzira iyo, iwe unogona kuziva kupi, sei uye riini iyo kambani inogona kuendesa yakawedzera kukosha kune mutengi uye kugadzirisa ruzivo rwavo mukati mekushandisa.

Ita zvaunoda

Nzwisisa "value" se "benefit". Chii chichave mabhenefiti makuru achave nemushandisi kana uchishandisa application yako? Kunzwisisa zvaunopa kukosha kwakakosha pakuzvisiyanisa kubva kumakwikwi.

Kuongorora kukwikwidza

Kubva pakuongorora kwemakwikwi ako, unogona kudzidza maitiro matsva uye kuva neruzivo rwakakura rwechigadzirwa chako. LA Pfungwa haisi yekuda kuva nani pane vakwikwidzi vako, asi kuti unzwisise kuti iwe unogona sei kuunza kukosha kwakawanda kune vatengi vako.

Experimental framework

Ino ndiyo nguva yekusimbisa pfungwa dzako. Chinangwa ndechekuedza kunzwisisa kuti purojekiti yako inoshanda sei, chii chine musoro uye chii chisingaite, uye dzidza kubva kune yako mutengi mhinduro. Mune mapurogiramu, ino ndiyo nguva iyo beta vhezheni inoburitswa.

nzira dzekuwana

Rondedzera iwo makuru ekutora chiteshi aunosvitsa kukosha kwako kune yakatsanangurwa mutengi chikamu: chitoro chemuviri, e-commerce, musika, masocial network, pakati pevamwe.

fanera rekutengesa

Kunzwisisa dhizaini yekutengesa kunokubatsira kuti unzwisise kuti ndeipi nhanho yega yega uye ndedzipi nzira dzakanakisa dzekuvashandura kuita mutengi chaiye.

Investment

Nzwisisa kuti ndezvipi zviwanikwa zvinodiwa kuti utange kunyorera kwako uye kuti ndeapi mari inodiwa kuisa mubhizinesi rako. Iwe unogona zvakare kuwana investor kune yako application, iyo inogona kukubatsira iwe kusvika pamari inodiwa.

mubhadharo

Simple! App yako ichaitwa sei mari? Kune akati wandei maitiro ekuita mari, sarudza iyo inofarirwa nemunhu wako zvakanyanya.

mari

Chinangwa ndechekuronga zvese zvinodhura uye kufunga kugona kwemitengo iyi. Matanho ese ari pamusoro anogona kukwana pano: Nzira dzekutora dzakabhadharwa here? Uye zvakadini nekudyara? Uye ikoko kunoenda.

DRE

Iyo Income Statement inzira yekuenzanisa mari nemitengo, tsvaga kugona kwehupfumi kwechikumbiro chako kuti uzive kana bhizinesi rako riri kuunza purofiti.

Zviratidzo zvemari

Pano iwe uchashandisa metrics kuyera uye kukodzera kuita kwemari inotenderera mukambani yako uye, kubva ipapo, ongorora kana zviito zvakatorwa zvakabudirira kana kwete.

Mhinduro Simulator

Panguva iyoyo, iwe unogadzira zviitiko zvinogoneka kuti unzwisise maitiro ekuita uye kugadzirira imwe neimwe yadzo.

Uye zvino?

Bhizinesi Model Canvas inhanho yakakosha mukugadzira application. Kugadzira app ingori nhanho inotevera - Nhanho yekutanga kuvaka bhizinesi rako. Naizvozvo, pano tinokusiira zvimwe zvemukati kuti iwe ufambire mberi pachinhu ichi:

⌛ KUBVIRA HUPENYU HWECHIBIDZO: KUBVA KUBVUKA KUSVIKA KUDZOKERA

💁 MATANGA SEI: ZVINO ZVINOGONA ZVINOGONA KUTI VANOTANGA

📦 ZVIDZIDZO 5 ZVINOGONA KUTI AMAZON TINOKUDZIDZISA.

🚀 KUTANGA: CHII CHII, Bhizinesi Modhi, MUPOROFITA ​​UYE Tsika🚲 KUGADZIRA AN MVP APP? Bvisa PFUNGWA YAKO PAPEPA

Tommy Banks
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