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Kutenga pamhepo

Unoziva here nhoroondo yekutengeserana kwemagetsi? Ikozvino zuva nezuva muhupenyu hwezviuru zvevanhu, kuvandudzwa kwemagetsi ekutengeserana kungaratidzika kunge kwazvino, asi zvinotora makore mazhinji ekudzidzira uye kukwana.

Mushure mezvose, iyi modhi, iyo yakazvarwa pakati pe-60s muUnited States, yakashanduka zvakanyanya mumakumi emakore uye kunyange zana.

Kuti ikubatsire kudzidza nezve zvitoro zvakatenderedza pasirese uye kuti zvakazove sei, TecnoBreak yakagadzirira chinyorwa chizere nezvenhoroondo ye e-commerce.

Verenga uye uone kuti sei uye nei eCommerce yakabuda kuti ichinje nzira vatengi veese mazera akatenga!

Chii chinonzi electronic commerce?

Tisati tashanyira zvakapfuura zvekutengeserana kwemagetsi uye nekuona kuti zvakauya sei, ngatinzwisise zviri nani kuti iyi yemagetsi kutengeserana chii, iyo yave ichiwedzera kubudirira pakati pevatengi muzvikamu zvakasiyana.

Iwe unoziva paunenge uchishandisa nharembozha yako kana komputa uye wotsvaga chigadzirwa chaunoda kutenga, nekudzvanya pairi iwe unotungamirwa kune peji mukati mechitoro chaicho. Iyi ndiyo e-commerce!

Nhoroondo yekutengesa kwemagetsi: shanduko yemaitiro

Ndiko, apo nzira yekutenga nekutengesa zvigadzirwa inoitwa nemagetsi. Izvi zvinosanganisira nharembozha uye Indaneti. Nenzira iyi, zvinokwanisika kuwana chaiwo zvitoro munzvimbo dzakasiyana uye nekutengeserana kunoitwa online.

Bhizinesi remagetsi rakaonekwa riini?

Sezvatakataura pakutanga kwechinyorwa, kutengeserana kwemagetsi kwakabuda pakati pe1960s muUnited States. Pakutanga, chinangwa chavo chikuru chaiva kuchinjanisa mafaira ekukumbira, kureva, kungoratidza muridzi webhizimisi kuti mutengi aifarira kuraira chimwe chigadzirwa kutenga.

Maitiro akamuka apo makambani enhare neinternet akatanga kushandisa Electronic Data Interchange, kana mushanduro yayo yemahara, Electronic Data Interchange. Vaive nechinangwa chekugovana mafaera uye magwaro ebhizinesi pakati pemakambani.

Saka, nekuzivikanwa kwechishandiso, kunyanya pakati pevanozvishandira, muma90 hofori mbiri dzehupfumi dzakatanga kufarira hurongwa, Amazon uye eBay.

Panguva imwe cheteyo, mapuratifomu akashanda kushandura e-commerce muUnited States, achigara achiisa mutengi pakati pekutarisa. Uyezve, zvechokwadi, kubatsira kutanga mamwe mazano anoshandiswa kusvika nhasi!

Asi, nekufamba kwemakore uye nekubudirira kwemakomputa neInternet muma90s, e-commerce yakatanga kuwana nzvimbo yakawanda munyika dzisina kusimukira zvakare. Nokudaro, muna 1996, zvinyorwa zvekutanga zvezvitoro zvakaonekwa muSpain.

Nekudaro, zvaive chete nekubudirira kweSubmarino, mu1999, kuti vatengi vakamutsa kufarira kutenga mabhuku online, semuenzaniso.

Yekutanga e-commerce rekodhi muSpain!

Nhoroondo yekutengeserana kwemagetsi munyika ichangobva kuitika, zvisinei, mumakore ekutanga, kunyange muma1990, nhare nemakombiyuta zvakanga zvisingawanzoitiki pakati pevaSpain. Nokudaro, zvinogona kutaurwa kuti kubudirira kwekutengeserana kwemagetsi kwakatanga muzana remakore rechiXNUMX, ne-dial-up internet.

Zvisinei, hatigoni kukanganwa kuti muna 1995, munyori uye economist Jack London akatanga Booknet. Iyo chaiyo chitoro chemabhuku aive piyona muSpanish e-commerce uye akatoshinga kuvimbisa kuodha mukati memaawa makumi manomwe nemaviri.

Nhoroondo yekutengesa kwemagetsi: shanduko yemaitiro

Muna 1999 chitoro chakatengwa uye chete ipapo chakazonzi Submarino. Iyo yakakurumbira mhando yatinoziva nhasi sechikamu cheboka reB2W, inova mubatanidzwa wemakambani akasiyana e-commerce, akadai seLojas Americanas, Submarino uye Shoptime.

Mukuwedzera, mugore rimwe chete, vatambi vakakura vakabuda, kureva, vatengesi vakuru vanogona kushandisa mabhanga edhijitari uye vachibvumira vatengi kubhadhara nyore nyore.

Americanas.com uye Mercado Livre, semuenzaniso, parizvino vari kutorwa sezvitoro zvikuru zvee-commerce muLatin America zvine vatambi vakuru.

Mabhenefiti makuru ekutengeserana kwemagetsi panguva ino!

Fungidzira pakupera kwezana remakore rechiXNUMX uye kutanga kwezana remakore rechiXNUMX, kana chimwe chinhu chitsva seInternet chinogona kupa zvakawanda zvakanaka kune vatengi. Zvakanaka, icho chaive chimwe chezvikonzero zvakaita kuti kutengeserana kwemagetsi kuve kwakabudirira seyekutengesa modhi panguva iyoyo.

Mushure mezvose, pakati pekuvandudzwa kwetekinoroji uye kusimukira kwezana ramakore idzva, kutengeserana kwemagetsi kwaive kuwanikwa nyore, nekutenga kwakaitwa 24/7.

Pamusoro pezvakasiyana-siyana zvezvigadzirwa nemasevhisi, kukurumidza uye nyore kuwana uye, hongu, mukana mukuru kune e-commerce zvitoro: kusvika kune dzimwe nyika!

E-commerce yakakura sei nekufamba kwemakore?

Tarisiro huru yekutenga online yakakonzera zviuru zvemakambani kubhuroka kunyangwe vasati vavapo munyika chaiyo. Saka, nekuputika kwe "internet bubble" muna 1999, vazhinji vezvemabhizimisi vakanga vasina chokwadi chekuti votanga sei kuisa mari mune iyi nzira itsva.

Asi kwangopera makore maviri gare gare, muna 2001, injini dzekutsvaga dzakadai seCadê, Yahoo, Altavista neGoogle dzakatove nemabhena ezvitoro zvepamhepo. Gore rino, kutengesa kwedhijitari kwakatenderera R$ 550 miriyoni muSpain.

Muna 2002, Submarino yakakwanisa kuchengetedza chiyero pakati pemari uye mari kubva pakutengesa kwepamhepo, iyo yakashanda semuenzaniso wekukura kwemamwe mabhizinesi emagetsi munyika.

Humbowo hweizvi ndehwekuti gore rakatevera, muna 2003, Gol yaive kambani yekutanga kutengesa matikiti endege online. Mugore rimwe chete, mazita maviri makuru mu-e-commerce akaberekerwa muSpain, Flores Online neNetshoes.

Saka, muna 2003, mutengo wezvitoro zveSpanish chaiwo waive R$ 1,2 bhiriyoni. Kutengeswa kwakasvika kune vatengi 2,6 miriyoni munyika yose.

Nguva itsva yekutengeserana kwemagetsi!

Makore maviri chete gare gare, nhamba dze e-commerce muSpain dzakapetwa kaviri! Izvi zvinodaro nekuti, angangoita makore gumi mushure mekutanga kwenhoroondo yekutengeserana kwemagetsi pano, muna 2005, modhi yacho yakasvika R$ 2,5 bhiriyoni mukutengesa ine huwandu hwe4,6 miriyoni yevatengi zvachose online.

Uye kusimuka kwekutengesa eCommerce hakuna kumira ipapo! Muna 2006, kutengeswa kwezvitoro zvepamhepo munyika kwakapfuura zvese zvinotarisirwa uye kwakasvika 76% muchikamu ichi, paine huwandu hweR$ 4,4 bhiriyoni uye 7 miriyoni vatengi chaiwo.

Saka mabhureki makuru sePernambucanas, Marabraz, Boticário uye Sony akatangawo kutengesa paInternet!

Kuwedzera kwekutengeserana kwemagetsi mumakore anotevera!

Nekunaka kwekutengeserana kwemagetsi mu2006, tarisiro yemakore aiuya yaive yakanyanya kukwirira. Nokudaro, muna 2007, kugoverwa kweSpanish electronic commerce kwakatanga.

Kukurumbira uye kukurumidza kukura kweGoogle inotsigirwa zvinongedzo kwakaita kuti zvikwanisike kuti mabhizinesi madiki nemadiki atangewo kudyara mari mumazano makuru e-e-commerce uye dijiti ekushambadzira nzira. Nekuda kweizvozvo, vakatanga kukwikwidza padanho rakaenzana nemazita makuru pamusika.

Nekudaro, mu2007, e-commerce mari munyika yakasvika R$ 6,3 bhiriyoni, ine 9,5 miriyoni vatengi.

Asi kukura hakuna kugumira ipapo! Gore rakatevera rakaunza zvimwe zvinoshamisa munhoroondo yezvokutengeserana zvemagetsi. Imhaka yekuti, muna 2008, iyo social media phenomenon yakatanga muSpain! Nekudaro, zvitoro zvinotora mukana wekuwedzera kwezviteshi zvakaita seFacebook neTwitter kuisa mari muzviito kusimudzira zvigadzirwa zvavo.

Gore rino, e-commerce mari ichasvika R$ 8,2 bhiriyoni uye, pakupedzisira, Spain yakasvika mucherechedzo wemamiriyoni gumi e-vatengi. Gore rimwe chete gare gare, muna 10, nhamba dze e-commerce muSpain dzinomiririra R$2009 bhiriyoni mumari uye 10,5 miriyoni vatengi vepamhepo!

Iko kushanduka kwekutengeserana kwemagetsi mumakore gumi apfuura!

Uye, kwete pasina, mumakore gumi apfuura iyo modality yakauya kuzomiririra 4% yehuwandu hwehuwandu hwekutengesa, ine yakawanda mukana wekukura muchikamu.

Serura, semuenzaniso, yave kuwedzera simba uye mukurumbira mukutengesa kwemagetsi. Pamusoro pezvo, nebudiriro yetekinoroji yemakore gumi apfuura, kuwanikwa uye kumhanya kwezvitoro kwakawedzera, zvichikunda mamirioni evatengi vatsva.

Nezvitsva, e-commerce yakatanga kuisa mari mumazano anopa zvidzoreso, zvega zvinopihwa uye kunyangwe masaiti ane mutengo wekuenzanisa. Nekuda kweizvozvo, vatengesi vadiki vakaona zvakatowanda mabhenefiti kubva kutenga online.
Makore gumi matsva enhoroondo yekutengeserana kwemagetsi!

Kubva 2010, nekuwedzera kwenharembozha e-commerce, kutengesa kwepamhepo kuri kuramba kuchikura zvakanyanya munyika. Nekudaro, iyo nhamba yekubhadhara iyo muna 2011 yaive R$ 18,7 bhiriyoni yakashanduka kusvika kusvika mabhiriyoni makumi matanhatu nemaviri muna 62.

Uyezve, muna 2020, maererano neMCC-ENET index, Spanish e-commerce yakakura ne73,88%. Kukura kwe53,83% zvichienzaniswa ne2019. Zvinofanira kurangarirwa kuti kuwedzera uku kwakakonzerwa zvakanyanya nekushamwaridzana senzira yekudzivirira COVID-19.

Kupedzisa, zvimwe zvinyorwa uye zvikamu zvakare zvakave nekuwedzera kwehuwandu hwekutengesa uye kukwezva vatengi. PaFG Agency blog iwe unowana zvakare chinyorwa chakakosha pane gumi zvigadzirwa zvinotengeswa zvakanyanya panguva yedenda idzva re coronavirus!

Ramangwana rekutengeserana kwemagetsi muSpain!

Chinhu chimwe ndechechokwadi, nhoroondo ye e-commerce ichine yakawanda yekukura kuita! Mushure mezvose, hunyanzvi hwetekinoroji hunobata zvinotarisirwa uye zvinonetsa izvo makambani kubva muzvikamu zvakasiyana anofanira kugadzirirwa.

Nenzira iyo, dzimwe dzekuchinja kukuru uko kushanduka kwekutengeserana kwemagetsi kunotiunzira isu, pasina mubvunzo, kutenga kuburikidza nemirairo yezwi uye nehungwaru hwekugadzira. Imhaka yekuti uku kukura kusina magumo uye zvinogara zvichidikanwa kuti uve wakangwarira kuitira kuvimbisa kufamba uye kuita kwemaitiro akasiyana ekushandisa!

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