YouTube's Lyor Cohen pazvirongwa zvake zvekuchengetedza indasitiri yemimhanzi: "Vatambi vava kuda kuramwa"

Ndiye chero munhu ari mupfupi-fomu vhidhiyo bhizinesi. Dambudziko chete navo nderekuti havana mabvunzurudzo, zviitwa zvepamoyo, kana mavhidhiyo emimhanzi ekutanga. Saka mashandisiro ako haana macalories, uye zvine njodzi. Ini ndinoda kuti vhidhiyo yedu yefomu pfupi ive isiri yekumhanyisa shuga, asi kuti ikutungamirire mune chimwe chinhu chakadzama: fandom inobatanidzwa.

Yakawanda sei YouTube yaunoona pazuva?

Ndingati ndinotarisa 45 maminetsi asina kurongeka zuva rese. Ndosaka short form product shorts yakanaka kwazvo. Kuti kana ndiri parwendo, online, kana hwindo pfupi, ndichaenda kune pfupi feed. Uye kana ndiri kuedza kudzidza chimwe chinhu kana kuchera zvakadzika kana kuva nenguva yakawanda, ndichaenda kune chikamu chikuru cheYouTube.

Wanga uri muindasitiri yemimhanzi zvakanyanya hupenyu hwako hwese. Wakatanga rini kuona kushanda kweInternet pamimhanzi?

Ndakatengesa Def-Jam muna 1999, mwedzi wekutanga kutengesa kweCD kwakatanga kudzikira. Raive rombo rakanaka, asi ndaiziva kuti yaive Napster nekuti vana vaipenga. Kamwe kamwe, iyo iconic Tower Records paSunset Boulevard yakanga isisipo. Handina kana kuvhunduka nekuti ukatevera vana vanenge vari mucherechedzo. Ndakaita zvakaipa hupenyu hwangu hwose; Ndinonzwa kusagadzikana zvakanyanya kana zvinhu zvakanaka uye zviri nyore.

Vamwe vangati iwe ikozvino une basa riri nyore paYouTube. Iwe une mari yakawanda uye tarenda shure kwako. Uchiri kunzwa uchipikiswa here?

Zvakapikiswa zvakanyanya. Pandakatanga kukambani, YouTube yainzi muvengi. Izvo hazvina kundiodza moyo, nekuti ndaiziva kuti kuva nematanho akawanda ekugovera maartist uye mimhanzi yavo chinhu chakanaka. Uye chokwadi ndechekuti mumwedzi gumi nemiviri yapfuura takabhadhara madhora mazana matanhatu emadhora kuindasitiri yemimhanzi. Izvi zvinongoreva kuti maartist akawanda anosainwa, kuwedzera kwevatambi, uye mamwe mavhidhiyo anogadzirwa.

Saka chii chinonetsa pabasa rako?

Chii chinonetsa kana madhiri achikandwa kwauri zuva rose uye iwe uchiedza kuvanzvenga, shandura rondedzero, uye kugadzira yekunyorera sevhisi kamwechete? Saka pane nyaya yekukura kweinjini mbiri uko kushambadza uye kunyoreswa kunogara?

Ndinobhadhara mari zhinji mukambani. Kune akawanda macheki uye zviyero, uye kune kwakawanda kuedza kukurudzira uye kugonesa shasha yeindasitiri yandinoda zvakanyanya. Zvino, vanhu vazhinji vanoti, "Sei urikupfuura izvozvo?" Uye ndinoreva, kuti utambe nevashandisi vanopfuura mabhiriyoni maviri emazuva ese vanoshanda, unofanirwa kubhadhara imwe mhando yemutero. Kana iwe usingade kuita izvozvo, enda kune yekutanga ine 2000 zuva nezuva vashandisi vanoshanda.

Zvakasiyana sei nezvawaiita kare?

Ndaisaina ndikawana tarenda. Izvo zvakasiyana zvachose seti yezviitiko.

Asi uri kutaura nezve hunyanzvi hwevanhu uye tarenda rinogombedzera. Pane crossover here...

Tommy Banks
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