Yini i-electronic commerce?

Ngaphambi kokuvakashela okwedlule kwezohwebo nge-elekthronikhi nokuthola ukuthi kwenzeka kanjani, masiqonde kangcono ukuthi kuyini lokhu kuthenga nge-elekthronikhi, okube yimpumelelo ngokukhula phakathi kwabathengi ezigabeni ezihlukene.

Uyazi uma usebenzisa umakhalekhukhwini wakho noma ikhompuyutha futhi uthola umkhiqizo ofuna ukuwuthenga, ngokuchofoza kuwo uzoqondiswa ekhasini elingaphakathi kwesitolo esibonakalayo ngokuphelele. Lokhu yi-e-commerce!

Umlando wezohwebo nge-elekthronikhi: ukuvela kwe-modality

Okusho ukuthi, lapho inqubo yokuthenga nokudayisa imikhiqizo yenziwa nge-elekthronikhi. Lokhu kufaka phakathi izinhlelo zokusebenza zeselula kanye ne-inthanethi. Ngale ndlela, kungenzeka ukuthola izitolo ezibonakalayo ezindaweni ezahlukahlukene kanye nokuthengiselana okwenziwa ku-inthanethi.

Ivele nini i-electronic commerce?

Njengoba sishilo ekuqaleni kwesihloko, ukuhweba nge-elekthronikhi kwavela maphakathi nawo-1960 e-United States. Ekuqaleni, ukugxila kwabo okuyinhloko kwakuwukushintshana kwamafayela esicelo se-oda, okungukuthi, ukukhombisa umnikazi webhizinisi ukuthi ikhasimende linentshisekelo yoku-oda umkhiqizo othile ukuthi uthenge.

Le nqubo yavela lapho izinkampani zocingo neze-inthanethi ziqala ukusebenzisa i-Electronic Data Interchange, noma ekuhumusheni kwayo kwamahhala, i-Electronic Data Interchange. Babehloselwe ukwabelana ngamafayela nemibhalo yebhizinisi phakathi kwezinkampani.

Ngakho-ke, ngokuthandwa kwethuluzi, ikakhulukazi phakathi kwabazisebenzayo, ngawo-90 iziqhwaga ezimbili zezomnotho zaqala ukuba nesithakazelo ohlelweni, i-Amazon ne-eBay.

Ngesikhathi esifanayo, amapulatifomu asebenze ukuguqula i-e-commerce e-United States, ehlala ebeka umthengi esikhungweni sokunaka. Kanye nokusiza ekusunguleni amanye amasu asetshenziswa kuze kube namuhla!

Kodwa, ngokuhamba kweminyaka nangempumelelo yamakhompuyutha kanye ne-inthanethi ngeminyaka yawo-90, i-e-commerce yaqala ukuthola indawo eyengeziwe emazweni angathuthukile. Ngakho, ngo-1996, amarekhodi okuqala ezitolo ezibonakalayo avela eSpain.

Kodwa-ke, kwaba kuphela ngempumelelo ye-Submarino, ngo-1999, lapho abathengi bavusa khona isithakazelo sokuthenga izincwadi ku-intanethi, isibonelo.

Amarekhodi okuqala e-e-commerce eSpain!

Umlando wezohwebo nge-elekthronikhi kuleli zwe wakamuva kakhulu, nokho, eminyakeni yokuqala, ngisho neminyaka yawo-1990, izingcingo namakhompyutha kwakungavamile kubantu baseSpain. Ngakho-ke, kungashiwo ukuthi impumelelo yokuthengiselana nge-elekthronikhi yaqala ngekhulu lama-XNUMX, nge-inthanethi yokudayela.

Nokho, asikwazi ukukhohlwa ukuthi ngo-1995, umbhali kanye nezomnotho Jack London wethula Booknet. Isitolo sezincwadi esibonakalayo sasiyingqalabutho ku-e-commerce yaseSpain futhi saze salokotha ukuthembisa uku-oda kungakapheli amahora angama-72.

Umlando wezohwebo nge-elekthronikhi: ukuvela kwe-modality

Ngo-1999 lesi sitolo sathengwa kwase kuphela lapho seqanjwe kabusha ngokuthi i-Submarino. Uhlobo oludumile esilwazi namuhla njengengxenye yeqembu le-B2W, eliwukuhlanganiswa kwezinkampani ezihlukene ze-e-commerce, njenge-Lojas Americanas, i-Submarino ne-Shoptime.

Ngaphezu kwalokho, ngonyaka ofanayo, kwavela abadlali abakhulu, okungukuthi, abatshalizimali abakhulu abakwazi ukusebenzisa amabhange edijithali futhi bavumele abathengi ukuthi bakhokhe kalula.

I-Americanas.com kanye neMercado Livre, ngokwesibonelo, njengamanje zithathwa njengezitolo ezinkulu ze-e-commerce eLatin America ezinamadlali amakhulu.

Izinzuzo eziyinhloko ze-electronic commerce okwamanje!

Cabanga ekupheleni kwekhulu lama-XNUMX nasekuqaleni kwekhulu lama-XNUMX, uma into entsha njenge-inthanethi inganikeza izinzuzo eziningi kangaka kubathengi. Hhayi-ke, lokho kwakungesinye sezizathu ezaholela ekutheni ukuhweba nge-elekthronikhi kube yimpumelelo njengendlela yokuhweba ngaleso sikhathi.

Ngemuva kwakho konke, phakathi kokuvela kwezobuchwepheshe kanye nentuthuko yekhulu leminyaka elisha, ukuthengiselana nge-elekthronikhi kwakutholakala kalula, ngokuthengwa okwenziwe 24/7.

Ngokungeziwe ezinhlobonhlobo zemikhiqizo namasevisi, ukufinyelela okusheshayo nokulula futhi, yebo, inzuzo enkulu yezitolo ze-e-commerce: ukufinyelela kwamanye amazwe!

I-e-commerce ikhule kanjani eminyakeni edlule?

Ukulindela okukhulu kokuthenga ku-inthanethi kubangele izinkulungwane zezinkampani ukuthi zife ngisho nangaphambi kokuba zibe khona emhlabeni obonakalayo. Ngakho-ke, ngokuqhuma kwe "bubble ye-inthanethi" ngo-1999, osomabhizinisi abaningi babengaqiniseki ukuthi bangaqala kanjani ukutshala imali kule ndlela entsha.

Kodwa eminyakeni emibili nje kamuva, ngo-2001, izinjini zokusesha ezifana ne-Cadê, Yahoo, Altavista kanye ne-Google sezivele zasingatha izibhengezo zesitolo se-inthanethi. Kulo nyaka, ukuthengiswa kwedijithali kuhambe cishe ku-R$550 million eSpain.

Ngo-2002, i-Submarino yakwazi ukugcina ibhalansi phakathi kwemali engenayo nezindleko ezivela ekuthengisweni kwe-inthanethi, okusebenze njengesibonelo sokuvuthwa kwamanye amabhizinisi kagesi ezweni.

Ubufakazi balokhu ukuthi ngonyaka olandelayo, ngo-2003, i-Gol yaba yinkampani yokuqala ukuthengisa amathikithi endiza ku-inthanethi. Ngawo lowo nyaka, amagama amabili amakhulu kwezentengiselwano e-e-commerce azalwa eSpain, iFlores Online naseNetshoes.

Ngakho-ke, ngo-2003, inzuzo yezitolo ezibonakalayo zaseSpain yayingama-R$ 1,2 billion. Ukuthengisa kufinyelele kubathengi ababalelwa ezigidini ezi-2,6 ezweni lonke.

Inkathi entsha yezohwebo ngogesi!

Eminyakeni emibili nje kamuva, izibalo ze-e-commerce eSpain ziphindeke kabili! Lokhu kungenxa yokuthi, cishe eminyakeni eyishumi ngemuva kokuqala komlando wokuhwebelana nge-elekthronikhi, ngo-2005, le ndlela yafinyelela ku-R$ 2,5 billion ekuthengisweni nesamba sabathengi abayizigidi ezi-4,6 ku-inthanethi ngokuphelele.

Futhi ukukhuphuka kokuthengiswa kwe-eCommerce akuzange kugcine lapho! Ngo-2006, ukuthengiswa kwezitolo eziku-inthanethi ezweni kweqe konke obekulindelwe futhi kwafinyelela ku-76% kulo mkhakha, ngesamba esingama-R$ 4,4 wezigidigidi kanye namakhasimende abonakalayo ayizigidi eziyisi-7.

Imikhiqizo emikhulu njengePernambucanas, iMarabraz, iBoticário neSony nayo yaqala ukuthengisa ku-inthanethi!

Ukunwetshwa kwezohwebo nge-elekthronikhi eminyakeni ezayo!

Ngokuhamba kahle kwezohwebo nge-elekthronikhi ngo-2006, okulindelwe eminyakeni ezayo kwakungaphezulu kakhulu. Ngakho-ke, ngo-2007, kwaqala ukuhlukaniswa kwe-Spanish electronic commerce.

Ukuduma nokukhula okusheshayo kwezixhumanisi ezixhaswe yi-Google kwenze ukuthi amabhizinisi amancane namancane akwazi ukuqala ukutshala imali kumathiphu asemqoka we-e-commerce kanye namasu okumaketha kwedijithali. Ngenxa yalokho, baqala ukuncintisana ngokulingana namagama amakhulu emakethe.

Ngakho-ke, ngo-2007, imali engenayo ye-e-commerce ezweni yafinyelela ku-R$ 6,3 billion, nabathengi abayizigidi ezingu-9,5.

Kodwa ukukhula akuzange kugcine lapho! Unyaka olandelayo waletha izimanga ezengeziwe emlandweni wezohwebo ngogesi. Lokhu kungenxa yokuthi, ngo-2008, inkundla yezokuxhumana yaqala eSpain! Ngakho-ke, izitolo ezibonakalayo zisebenzisa ithuba lokunwetshwa kweziteshi ezifana ne-Facebook ne-Twitter ukutshala imali ezenzweni zokukhangisa imikhiqizo yazo.

Kulo nyaka, imali engenayo ye-e-commerce izofinyelela ku-R$ 8,2 billion futhi, ekugcineni, iSpain ifinyelele uphawu lwabathengi be-e abayizigidi eziyi-10. Ngonyaka owodwa nje kamuva, ngo-2009, izibalo ze-e-commerce eSpain zimele u-R10,5 billion wemali engenayo kanye namakhasimende e-inthanethi ayizigidi eziyi-17!

Ukuvela kwezentengiselwano ngogesi kule minyaka eyishumi edlule!

Futhi, akubanga yize, kule minyaka eyishumi eyedlule le ndlela imele u-4% yenani eliphelele lempahla ethengiswayo, enethuba elikhulu lokukhula kulo mkhakha.

Iselula, isibonelo, ibilokhu ithola amandla amaningi nokuvelela ekuhwebeni ngogesi. Ngaphezu kwalokho, ngokuthuthuka kwezobuchwepheshe kule minyaka eyishumi edlule, ukufinyeleleka nokushesha kwezitolo kuye kwaba kukhulu, okunqoba izigidi zabathengi abasha.

Ngokusungula izinto ezintsha, i-e-commerce yaqala ukutshala imali kumasu anikeza izaphulelo, okunikezwayo okukhethekile ngisho namasayithi anokuqhathanisa amanani. Ngenxa yalokho, abathengi abancane babone izinzuzo ezengeziwe ngokuthenga ku-inthanethi.
Ishumi leminyaka elisha lomlando wezohwebo nge-elekthronikhi!

Kusukela ngo-2010, ngokwanda kwe-e-commerce yeselula, ukuthengiswa kwe-inthanethi kuyaqhubeka nokukhula kakhulu ezweni. Ngakho-ke, isibalo sokukhokha okwathi ngo-2011 sasingu-R$ 18,7 billion savela cishe ezigidigidini ezingama-62 ngo-2019.

Ngaphezu kwalokho, ngo-2020, ngokwenkomba ye-MCC-ENET, i-e-commerce yaseSpain ikhule ngo-73,88%. Ukukhula ngo-53,83% uma kuqhathaniswa no-2019. Kufanele kukhunjulwe ukuthi lokhu kwenyuka kudalwe ikakhulukazi ukuqhelelana komphakathi njengendlela yokuvimbela i-COVID-19.

Ukuze uqedele, amanye ama-athikili nezigaba nazo zibe nokwenyuka kwenani lokuthengisa nokukhanga abathengi. Kubhulogi ye-FG Agency uzothola nendatshana ekhethekile ngemikhiqizo eyi-10 ethengiswa kakhulu phakathi nobhubhane olusha lwe-coronavirus!

Ikusasa lezohwebo nge-elekthronikhi eSpain!

Into eyodwa eqinisekile, umlando we-e-commerce usenokukhula okuningi okufanele ukwenze! Phela, izinto ezintsha zobuchwepheshe zibambe okulindelekile nezinselelo okufanele zilungiselelwe izinkampani ezivela ezingxenyeni ezihlukene.

Ngalowo mqondo, ezinye zezinguquko ezinkulu esilethwa ukuvela kwezohwebo nge-elekthronikhi, ngaphandle kokungabaza, ukuthenga ngemiyalo yezwi kanye nobuhlakani bokwenziwa. Lokhu kungenxa yokuthi lokhu ukukhula okungenayo imingcele futhi kuyadingeka njalo ukunaka ukuze kuqinisekiswe ukuhamba nokusebenza kwezindinganiso ezihlukene zokusetshenziswa!

Amathiphu okuthenga ku-inthanethi

Lapho uthenga izinto zikagesi namagajethi, kunezinto ezimbalwa okufanele uzikhumbule. Esinye sezici ezibaluleke kakhulu yilapho umkhiqizo uthengwa khona. Hlala ubheka amadili angcono kakhulu nezaphulelo.

Isinyathelo sokuqala sokuthenga ku-inthanethi

Into yokuqala okufanele uyenze ukukhetha indawo ephephile ongayithenga futhi ubheke intengo engcono kakhulu. Kufanele unake ngokukhethekile leli phuzu, njengoba iningi lemikhiqizo ethengiswa ku-inthanethi inenani eliphansi.

Izitolo ezihamba phambili namawebhusayithi ongawathenga ku-inthanethi

Enye yezindlela ezinhle kakhulu zokuthola amadili angcono kakhulu emikhiqizweni yobuchwepheshe ukusebenzisa isayithi lokuqhathanisa amanani. Lokhu kuzokuvumela ukuthi ubone kalula izitolo eziku-inthanethi ezingcono kakhulu ongazithenga ngokuchofoza okukodwa.

Ukuthola inzuzo kungenzeka uma usesha ngokuhamba kwesikhathi nangokuzola. Esigabeni Sesitolo Se-TecnoBreak sikukhombisa izitolo eziningi ezinezaphulelo ezingcono kakhulu nezaphulelo.

Izingosi ezingcono kakhulu zokuthenga ku-inthanethi

Izingosi ezinokunikezwa kobuchwepheshe obuningi i-eBay, i-Amazon, i-PC Components kanye ne-AliExpress. Ziyizingosi zodumo olukhulu futhi zinezinzuzo eziningi. Kufanele futhi ucabangele izindlela zokukhokha nezindlela zokuthumela.

Kwa-TecnoBreak sinikeza ithuluzi elizokuvumela ukuthi uqhathanise amanani angcono kakhulu nezaphulelo ezitolo ezifana ne-Amazon, PC Components, AliExpress kanye ne-eBay. Lokhu kuzokongela isikhathi nemali uma uthenga.

amagajethi aphezulu ayi-10

Amagajethi afana nama-headphone amageyimu e-USB, ishaja ye-USB-C ye-iPad nekhompyutha ephathekayo noma i-Samsung Galaxy S9 aphakathi kwaziwa kakhulu kulesi sigaba.

Top 10 isiqophi imidlalo

Imidlalo efana ne-League of Legends, Call of Duty: Black Ops 2, kanye ne-FIFA 16 PS4 ingeminye edume kakhulu.

Nge-TecnoBreak.com uzokwazi ukufinyelela izaphulelo ezingcono kakhulu nezaphulelo kumagajethi nemidlalo yevidiyo.

Imidlalo eyi-10 ehamba phambili ye-PC

Imidlalo ye-PC efana ne-GTA V PlayStation 4, Far Cry 4, kanye ne-Call of Duty: Black Ops 2 ingeminye edume kakhulu.

Amaselula angu-10 ahamba phambili amaphakathi nebanga

Amafoni ebanga eliphakathi njenge-Samsung Galaxy J7, i-Motorola G5 noma i-Samsung Galaxy Grand Premium angamanye aziwa kakhulu.

Kwa-TecnoBreak sikukhombisa okunikezwayo okuhle kakhulu nezaphulelo kubuchwepheshe, izinto zikagesi, omakhalekhukhwini, imidlalo yevidiyo namagajethi.

Amathelevishini ayi-10 aphezulu ongawathenga ku-inthanethi

Uma ufuna i-TV entsha, ukukhetha kungaba nzima. Ngenhlanhla, esitolo sethu esibonakalayo uzokwazi ukubona amathelevishini aphezulu ayi-10, anokunikezwa okuhle kakhulu nezaphulelo ku-inthanethi.

Lapho uthenga ithelevishini, kunezici ezimbalwa okufanele uzicabangele, yingakho sizokukhombisa amathelevishini ayi-10 aphezulu, aneminikelo engcono kakhulu nezaphulelo.

Imishini yokuwasha eyi-10 ephezulu ongayithenga ku-inthanethi

Ukuthenga umshini wokuwasha omusha kungaba nzima, njengoba kunamamodeli nezici eziningi ezitholakalayo. Ngakho-ke, lapha sikubonisa imishini yokuwasha eyi-10 ephezulu enezipesheli ezinhle kakhulu nezaphulelo ku-inthanethi. Lapho uthenga umshini wokuwasha omusha, kunezici eziningana okufanele uzicabangele.